This week we continue working in our keyword strategy for our website, we had reviewed the difference of active keywords and negative keywords which are the ones we would need to set up in our campaign.
There is a little more to running an advertisement campaign than just plug words that can transform into spammy blurb that can impact our business negatively. All comes to play as in an orchestra from the planning, and development of the website to coordinate our keyword campaign.
If our keywords don’t reflect what our website is offering or becomes hard to navigate, the amount of money invested on this campaign will be fruitless.
Your keyword list becomes your valuable olden nugget on the long run as after each campaign we polish and modified our keywords with more response and relevance in our product or service.
The challenge is to find those effective keywords where the buyer is looking with intent of purchase instead of simply attracting browsing information seeker particularly in a site that is offering tangible goods or services.
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