This week was literally our crash curse on ROI & Optimizing google ad performance.
If you are getting a lot of traffic to your website but is not converting, the approach on integrating Google Ads and Google Analytics is a great assistance in how to determine what is actually working for your business. These two programs combined is one of the most effective ways to maximized return on investment in any business, the data provided on each report and by being aware on what metrics to focus our attention and keywords will optimize our conversion rate.
By closely observing and tracking this data will give me a deep insight of what to approach my keyword strategy campaign by increased or decreased my bids, keywords that are not profitable have the option to investigate why they are not performing well, how can they be adjusted or possible delete it if needed.
Staying organized from the start as the campaigns get more complex and more elaborated will be the pivotal turn for a marketing success.
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