Crash of Titans ROI & Optimizing google ad performance.

 

This week was  literally our crash curse on ROI & Optimizing google ad performance. 

If you are getting  a lot of traffic to your website   but is not converting, the approach on integrating Google Ads and  Google Analytics is a great assistance in how to determine what is actually working for your business. These two programs combined is one of the most effective ways to maximized return on investment in any business, the data provided on each report and by being aware on   what metrics to focus our attention and keywords will optimize our conversion rate.

By closely observing and tracking this data will give me a deep insight of what to approach my keyword strategy campaign by increased or decreased my bids, keywords that are not profitable have the option to investigate why they are not performing well, how can they be adjusted or possible delete it if needed.

Staying organized from the start as the campaigns  get more complex and more elaborated will be the pivotal turn for a marketing success.  

Words taking over my mind! The careful planning on your advertisement campaign is time well invested.

 

We will be combining both google AdSense with Google Analytics for this project, I had already started  the arduous task of gathering  my business  keywords that will be use in my assignment, working on every single possibility that makes a relevant sense for my google adds to describe what my business is about and what is offering; now polishing to the last and  most relevant keywords  for this campaign. Inundated in words with not directions will soon doom to be drown without ever touch a glimpse of success but  ...

 I found my  compass between the brainstorming process, thankfully It's been a fruitful week in our forum discussions, all students in my group had contributed with their personal perspective on the Google AdSense and Google Analytics program. I am intimidated by the whole concept and overwhelm with the amount of information for this week task. Furthermore, I understand it is a robust platform and a great source of information to gather from the reports.

Self-doubt thoughts will not win.

 

“The power of your words”, BYU speeches https://speeches.byu.edu/talks/craig-manning/power-words/

Talks about the  danger of self-doubt and the way we direct ourselves or express by ourselves will have a long effect in  our own persona.

 Doubts is a mental habit which is  practice will carry on and spread into different areas of our life.  This week  assignments have been a test on how much I believe I can actually build  this ecommerce website, leaning more toward creativity, any technical aspect in my life  needs extra study and effort.

 I was overwhelmed with so much information bombarding my brain at the same time, my approach was to segment the parts of my site that will be part of the store and work on those projects on a time. The brainstorming and selection of my keywords was  causing me great anxiety as my thinking was “ I must have it perfect”; once I let go of such imprisonment words the project flow at much easy. My first AdSense campaing might  not be the perfect or with the most ROI, but the learning process is what really counts here. As multiple ads' can be created and polishing and modifying as ads run, its curse will polish to a more adjustable ad proper for my store.

Even if it feels like a roller coaster starting outside my comfort zone, the ride  doesn’t have to be perfect, as I had learned in the past I just need to do it! You too … In anything that might be intimidating You  in your career, studies or projects, make it happen and enjoy the experience.

How can attract the right crowd?

 

This week we continue working in our keyword strategy for our website, we had reviewed the difference of active keywords and negative keywords which are the ones we would need to set up in our campaign. 

There is a little more to running an advertisement campaign than just plug words that can transform into spammy blurb that can impact our business negatively. All comes to play as in an orchestra from the planning, and development of the website to coordinate our keyword campaign. 

If our keywords don’t reflect what our website is offering or becomes hard to navigate, the amount of money invested on this campaign will be fruitless. 

Your keyword list becomes your valuable olden nugget on the long run as after each campaign we polish and modified our keywords  with more response and relevance in our product or service. 

The challenge is to find those effective keywords where the buyer is looking with intent of purchase instead of simply  attracting  browsing information seeker particularly in a site that is offering tangible goods or services.