The true power behind your ranking might be coming from the one holding your back linking.

 

As we are wrapping up for this semester; the exciting  part  in learning about 

Back-linking and exploring  more about why is one of the strongest Google  factors google uses not only to rank your site onto the first page of options for searchers but to categorize your side as an expertise  in the field based on your content and site health status.   

It is well worth the time invest  in cultivating relevant and healthy back links with sites that pair to our level of service and expertise; despite the spamming on backlinks floating the internet  is not worth the risks to  be banned from Google listing by  acquiring  illicit and  irrelevant  links from sites that are in the red alert from Google as is only a matter of time to have those sites censured from becoming part of the Google search directory. After all if our site doesn’t rank on the search directories, is practically invisible and non-existent, the competition is fierce some and the online marketing strategies will change with time as for the  maintenance for a healthy site; will be always an ongoing effort  as this will help to keep our  website on the top ranking as a leader of the selected categories of our service or business. 

The power of social Interconnection despite our differences

We are all Interconnected despite  our differences and cultural beliefs… This week was a fun overview on Social media and Social networking, it might seem to be the same thing but is actually two different aspects on how  effectively bring your brand to the present of your target audience. Social media being the platform for broadcasting your message or business information and Social networking being  the type of program or app being used to communicate with your audience.

 Needless to say, never in history has been possible to reach such a wide audience  practically to any parts of the planet as this cyber  era  which opens opportunities to trades and business ventures with an ample rank of diversity. Coexisting on the social media landscape is a strong interconnection in all this social media platform, well worth to explore and use it to a business advantage.

 By carefully planning  a marketing campaign and launching in a different area of our social network and being engaged in such platforms  in a formal regular basis  will create audience interest and brand awareness which eventually can lead to conversions.

Where are your website visitors landing?

 

The landing page is more than just a link to redirect your clients to take action.

Once your potential customer had click on the link that will redirect to the landing  page of your website now what?

What is there for your visitor?

It might sound like a simple question, but compiles more than the naked eye can perceive.

From a well-structured funnel, to a call to action, the visual aesthetics, the trust and reliability testimonials and certifications and a well planned and implemented keyword content all these elements and more will play an important part for your conversions. 

 Search Engine Optimization also known as SEO is also part of that marketing strategy.  A business with an online presence can not afford to skip this important part of their advertisement campaign as doing it so will be flushing money down the drain.  

This week was a deep dive into these  two aspects of Landing page and SEO and the challenge is taken to make my site more dynamic.

How about yours?  Is your landing page up optimized and up to the challenge? If so … Your Google Analytics will  provide you with a pleasant report and your conversions will skyrocket!

Crash of Titans ROI & Optimizing google ad performance.

 

This week was  literally our crash curse on ROI & Optimizing google ad performance. 

If you are getting  a lot of traffic to your website   but is not converting, the approach on integrating Google Ads and  Google Analytics is a great assistance in how to determine what is actually working for your business. These two programs combined is one of the most effective ways to maximized return on investment in any business, the data provided on each report and by being aware on   what metrics to focus our attention and keywords will optimize our conversion rate.

By closely observing and tracking this data will give me a deep insight of what to approach my keyword strategy campaign by increased or decreased my bids, keywords that are not profitable have the option to investigate why they are not performing well, how can they be adjusted or possible delete it if needed.

Staying organized from the start as the campaigns  get more complex and more elaborated will be the pivotal turn for a marketing success.  

Words taking over my mind! The careful planning on your advertisement campaign is time well invested.

 

We will be combining both google AdSense with Google Analytics for this project, I had already started  the arduous task of gathering  my business  keywords that will be use in my assignment, working on every single possibility that makes a relevant sense for my google adds to describe what my business is about and what is offering; now polishing to the last and  most relevant keywords  for this campaign. Inundated in words with not directions will soon doom to be drown without ever touch a glimpse of success but  ...

 I found my  compass between the brainstorming process, thankfully It's been a fruitful week in our forum discussions, all students in my group had contributed with their personal perspective on the Google AdSense and Google Analytics program. I am intimidated by the whole concept and overwhelm with the amount of information for this week task. Furthermore, I understand it is a robust platform and a great source of information to gather from the reports.

Self-doubt thoughts will not win.

 

“The power of your words”, BYU speeches https://speeches.byu.edu/talks/craig-manning/power-words/

Talks about the  danger of self-doubt and the way we direct ourselves or express by ourselves will have a long effect in  our own persona.

 Doubts is a mental habit which is  practice will carry on and spread into different areas of our life.  This week  assignments have been a test on how much I believe I can actually build  this ecommerce website, leaning more toward creativity, any technical aspect in my life  needs extra study and effort.

 I was overwhelmed with so much information bombarding my brain at the same time, my approach was to segment the parts of my site that will be part of the store and work on those projects on a time. The brainstorming and selection of my keywords was  causing me great anxiety as my thinking was “ I must have it perfect”; once I let go of such imprisonment words the project flow at much easy. My first AdSense campaing might  not be the perfect or with the most ROI, but the learning process is what really counts here. As multiple ads' can be created and polishing and modifying as ads run, its curse will polish to a more adjustable ad proper for my store.

Even if it feels like a roller coaster starting outside my comfort zone, the ride  doesn’t have to be perfect, as I had learned in the past I just need to do it! You too … In anything that might be intimidating You  in your career, studies or projects, make it happen and enjoy the experience.

How can attract the right crowd?

 

This week we continue working in our keyword strategy for our website, we had reviewed the difference of active keywords and negative keywords which are the ones we would need to set up in our campaign. 

There is a little more to running an advertisement campaign than just plug words that can transform into spammy blurb that can impact our business negatively. All comes to play as in an orchestra from the planning, and development of the website to coordinate our keyword campaign. 

If our keywords don’t reflect what our website is offering or becomes hard to navigate, the amount of money invested on this campaign will be fruitless. 

Your keyword list becomes your valuable olden nugget on the long run as after each campaign we polish and modified our keywords  with more response and relevance in our product or service. 

The challenge is to find those effective keywords where the buyer is looking with intent of purchase instead of simply  attracting  browsing information seeker particularly in a site that is offering tangible goods or services.